Embedded Files
Guest Schedule 2025
Thursday
Please plan to arrive around 3 or 4 PM, to allow time for check-in at the hotel and time to dress for a 5 PM departure on the bus for our boat cruise.
6:00 PM – 9:00 PM — Welcome Reception aboard a River Cruise
Friday
7:00 AM — Breakfast
9:00 AM – 12:00 PM — Ehrenbreitstein Fortress Tour + Tasting (Guests)
12:00 PM – 3:00 PM — Lunch at Maximillians
3:30 PM — Return to town/hotel: two drop-offs to allow for choice
6:30 PM – 12:00 AM — Gala Dinner at Fährhaus
Saturday
7:00 AM — Breakfast (guests can check luggage with the front desk)
9:00 AM – 12:00 PM — Schwab Vineyard Tour & Tasting (9:30–10:30) + Old Town Tour (10:40–11:40) (Guests)
12:00 PM — Farewell Banquet
2:00 PM — Conference Concludes
2:00 PM — Bus departure to Frankfurt Airport, then Frankfurt City Center (Westin Hotel)
Academic Program Outline 2025
Friday
Friday
Digital Dentistry Meets Implants & Orthodontics
Dr. Daniel Engler-Hamm
8:00 am - 10:00 am
Discover the transformative power of The Smile Business Formula, an innovative approach to designing and reconstructing smiles using advanced digital tools. This session will explore how to turn clinical challenges into opportunities for growth and excellence, focusing on implants, orthodontic aligners, and cutting-edge workflows.
What You Will Learn:
Why growing your Comprehensive Smile Makeover business is essential.
How to build a clear, actionable plan with The Smile Business Formula.
Identify key challenges in modern dentistry and solutions to overcome them.
Master the digital workflow for superior clinical results.
Gain insights into the latest technologies revolutionizing smile rehabilitation.
Maximize your intraoral scanner’s ROI for your practice.
Bio: Dr. Daniel Engler-Hamm, a native of Germany, completed his advanced training in Periodontology at Tufts University School of Dental Medicine and is a Diplomate of the American Board of Periodontology. With extensive experience in digital dentistry and smile design, he serves as a Key Opinion Leader (KOL) for ZimVie and Digital Smile Design (DSD). Dr. Engler-Hamm lectures and conducts hands-on courses on digital workflows in implant dentistry and aesthetic cases. His practice is a teaching center for Periodontology, affiliated with the University of Witten/Herdecke.
Want vs. Need: Communicating the Best Treatment Options for Patients
Dr. Ancy Verdier
10:00 am - 12:00 pm
Patient communication is the cornerstone of effective care. This course delves into the balance of addressing patient wants while guiding them toward what they truly need. By improving patient experiences, utilizing co-diagnosis techniques, and understanding decision-making psychology, you’ll empower patients to make informed choices and boost treatment acceptance. Case-based discussions will highlight the importance of interdisciplinary treatment planning for complex cases.
What You Will Learn:
How to maximize patient connection through superior experiences.
The role of co-diagnosis in enhancing communication and treatment acceptance.
Key insights into patient decision-making and its impact on case acceptance.
The value of interdisciplinary treatment planning for optimal outcomes.
Strategies to align patient wants with clinical needs for success.
Bio: Dr. Ancy Verdier is a distinguished periodontist and educator with a focus on patient-centered care. As a partner in Bedi Dental Group and Director of the Yankee Dental Study Club and Seattle Study Club of Central New England, Dr. Verdier has mentored numerous dental professionals. With expertise in interdisciplinary treatment planning and communication, he equips practitioners with tools to elevate their practices.
Dr. Verdier resides in Massachusetts with his wife and daughters, Hazel and Olive. He enjoys exploring local activities and cherishes quality family time.
Saturday
Word of Mouth 2.0: Modern Marketing for Your Dental Practice
Ms. Jennifer Haas and Ms. Karalee Serra
8:00 am - 12:00 pm
In today’s competitive landscape, exceptional patient care is not enough—dental practices need a strong digital marketing strategy. This session covers how to leverage digital tools, content marketing, and branding to attract new patients, retain existing ones, and build trust in your community.
What You Will Learn:
How to build a strong online presence with an optimized website, local SEO, and consistent branding.
The importance of creating a recognizable and authentic brand.
How to use content marketing—blogs, videos, and social media—to connect with patients.
Best practices for email marketing, Google Ads, and online reviews to drive patient loyalty.
Strategies for measuring success with performance metrics and refining marketing efforts for maximum ROI.
Bio: Jennifer Haas is a seasoned marketing executive with over 25 years of experience in healthcare and technology. Known for her visionary leadership, she has driven growth and brand transformation through innovative marketing strategies. Jennifer played a pivotal role in launching Iris by OncoHealth, the first virtual cancer care platform, and has worked with Microsoft, TriNetX, and Edelman PR.
She is currently the Chief Marketing Officer at Vitalchat, an AI-powered solution for virtual nursing. Jennifer holds a Bachelor of Arts in Public Communications from The American University.
&
Karalee Serra is a Creative Director with over 20 years of experience creating impactful brands, campaigns, and events. She founded Artisan Marketing Group, specializing in branded events and elevated swag. Karalee has collaborated with global brands such as Symantec, Microsoft, Royal Caribbean, and Comcast to create exciting engagement strategies.
She holds a Bachelor of Fine Arts and a Master of Art Education from the Massachusetts College of Art and Design.
Page updated
Google Sites
Report abuse